ihort is the premier innovator and supplier of propagation media that promotes healthier root development.

Growers face ongoing pressure to produce high-quality crops while meeting evolving consumer demands for sustainably grown products. The Organic Materials Review Institute (OMRI) certification has emerged as a gold standard for identifying materials that support both exceptional crop performance and environmental responsibility.

Indoor growing success hinges on small details, especially propagation media quality. Disease prevention starts at propagation, yet many introduce pathogens through contaminated media. Choosing clean, high-quality options like IHORT’s Excel and Q Plugs sets the foundation for healthy, vigorous plants.

Propagation media matter far more than many growers realize. Despite high-tech advances, root cells still interact with substrates through natural processes shaped by millions of years of evolution, making raw material choices crucial to successful plant development.